How it all started
I was born at home at 76 Gorseway, Rush Green, Romford in 1960. My Mum and Dad (Lillian and Mark) later moved us to Chingford London E4. My Dad was a self employed TV engineer. My parents worked very hard and it was a happy home, my brother Gary and I wanted for nothing.
I left school “Nevin Drive” in Chingford at the earliest opportunity with no qualifications after spending the last year on three days a week work experience at “Smithers” Motor-Bike shop in Walthamstow, I disliked school immensely and just wanted to get out earning money, my parents were supportive of me although my Headmaster said I would end up sweeping floors as I never wanted to be at there.
I had many jobs including panel beater at T&L Motors in Chingford, carpet fitter, window cleaner and waste disposal engineer for RF (Roy Frisby) Electrics in E4.
I traveled America for six months working with two of my best mates – this proved to be so important in later life as I took onboard American customer service.
On return become a washing machine engineer at Anglia Electrics Bishops Stortford and then with Robert Bosch based at Denham.
I became a self employed appliance engineer and moved to Walthamstow with my girlfriend Sandy. I bought an escort van from Walthamstow Car Auctions, reconditioned old washing machines in the garage and sold them to my customers.
I bought my own shop Davies Electrics in Woodford Green, Essex. I specialized in Bosch and AEG appliances and lived in the flat above the shop. I listened to my customers who asked me for the bigger American made washing machines fridges and ovens that they had seen and used in America so started to source these.
I started a new company, American Appliance Centre Ltd in Chingford E4, specialising in large American fridges and range cookers. I always wanted to deal with the best manufactures so pursued Sub-Zero. I traveled to the USA and met with the VP of sales, Steve Dunlap, who entrusted me to launch both Sub-Zero and Wolf brands in Europe.
I became The Sole Importer for Sub-Zero and Wolf American Appliances supplying the UK, France, Spain, Portugal, Ireland, Benelux, Switzerland.
We opened our London showroom and cooking club “Subterranean” in Brompton Road Knightsbridge.